TARGET: CTOs or HR workers in office jobs that rely predominantly on emails and written content. Career-forward millennials or young Gen Xers, not necessarily living large on the corp ladder just yet but doing well. Have hectic daily schedules and a lot on their plates at any given time.

KEY MSG: Better connection is the key to success.

American work culture can be individualist, isolating, and exhausting. We want to continue putting out the best we can, but we feel like we can’t rely on the people around us sometimes to evaluate our work in competitive environments, especially when you’re a new hire and are not so confident in asking for everybody’s help. This email marketing campaign and accompanying motion graphic advertisement let people on both sides of the equation know they’re not alone and offer a streamlined solution to better workplace connection by satirizing everyone’s least favorite part of corporate life: office jargon.